Is your site outdated?

My mother runs a non-profit animal rescue shelter. When she first took over she showed me the website that was a part of the organization. It was, well frankly, quite awful. It had been designed in HTML by someone who had learned HTML before the advent of tables. That goes way back to the 90’s. The site was informative enough but the information was all jumbled and not very asthetically pleasing manner. Pictures jumbled right up against the text and everything was just a mess.

OK. So it is just a non-profit. They are not trying to sell anything. So what is the problem? The problem is that even a non-profit needs to look good. Just because you are not in the business of making money you are still in the business of doing something good. When people visit a site and it looks professional, they think the organization is professional. This means the viewer is more likely to take you seriously.

More than a dozen times now I have talked to wedding photographers who say they got many of their clients because of their website. How is this possible? Most brides do their first round of shopping on the net and they look for quality and professionalism. These photos are meant to last a lifetime so they look for the best they can afford. If you don’t take the time to make your site the best it can be it will show and the client is likely to think you do everything this way. Nothing is worse than giving your client the impression that you do things the “half assed” way.

Changing the look of your site may not even be as hard as you think. If you have an old table based website, they can be converted. New sites can be created from templates to give you an affordable choice to a custom designed site. Can’t find what you are looking for here at JS Design? I can sit down with you and consult you on your needs and point you int the right direction.